Fashion Blog site about my line & opinions

Posts tagged “This or That

Finding OUR Brand Identity

Classy, Feminine, Elegant, Sophisticated, Memorable

Who is 1930by ChrisJackson as a brand?

That is the question that should easily come to me, however I am struggling with this. I know so many aspects of who my market is in extreme detail, but branding ones self is a bit more difficult.

I’m starting this off by trying to find images that best describes the brand without words.  Creating the imagery is the first & most important thing in my opinion since we now live such a digital era where we mostly rely on the physical/visual.

Doing some market research has helped me in coming closer to defining who we are as a brand. WHERE WE FIT IN.  Under the picture are the words that kept popping up from the group of girls we questioned. This entire time the biggest fear that I’ve had was to become another “repeat-a-brand” & therefore was terrified of being identified as a Diesel type brand that showcases the party lifestyle as part of the brand.

After all, it is the impression that you, the consumer, have in mind when you think of this brands total personality (real and imaginary qualities and shortcomings). Our brand image will be developed  over time through advertising campaigns etc with a consistent theme, and will be authenticated through you, the consumers’, direct experience with 1930by ChrisJackson.

But for now, I’d like to get an idea of where to start and I can only get that with direct consumer interaction. YOUR OPINION DOES MATTER!!

What adjectives would best describe what we’ve shown you thus far?

Are the words under the collage accurate?

Are the image within the collage accurate? Do they relate to 1930 as a brand?

All help is appreciated!

**Don’t forget more pics can be found on our facebook page.**

❤ Chris J.


This or That~RTW SPRING 2011 Runway Shows

This is another one of our Video “This or That,” tell us which showing was your favorite. There are a few but Dior hits my top list…at least for the day. What about you?~Comment us!


This or That~SAG ’11

Hey guys, I know this isn’t how I normally do the opinion post I do, This or That. However, last night was the 17th Annual SAG Awards & I must admit the fashion was better than it was at the Golden Globes 2011. Leave a Comment, weigh in your opinions on the gowns below.

 

Best:                                                      Worst:

January Jones                                                                           Helena Bonham Carter

Natalie Portman                                                                       Nicole Kidman

Mila Kunis                                                                                Hailee Steinfeld

Julia Stiles                                                                                Christina Hendricks

Kelly Macdonald                                                                       Lea Michelle

Hilary Swank                                                                            Kim Kardashian

The Breakdown:

The reason some of the worst dress have made the list based on the design or fit of the gowns worn.

EX: Lea Michelle (usually nicely dressed) Did she wear a beautiful dress?-YES! now, Did it fit her like a red carpet gown should?-NO! For me, the top half of the gown was ill fitting, her shoulders are a little too wide to make this look good.

Nicole Kidman did nothing right but her make-up. From the back she looks like someone’s granny who wants to be sexy.

Hailee Steinfeld only made the list because she’s young & the stylist should be able to translate that into her look instead of making her dress in a colorful WILD WILD WEST themed “gown” (if you can call it that).

Kim Kardashian looks so short in this Marchesa gown, Kim, who  usually looks svelte  & tempting looked rather compact & plumish.

Christina Hendricks, I love love love on “Mad Men,” however, who told her it was cool to show up in her uber fancy robe?

Helena B. Carter, yet another favorite of mine looks like she showed up to the “Day After Prom” party. She went into her little nieces closet & saw the tag thought,”hmm…Marc Jacobs, can’t go wrong!”…..BAD IDEA?/GOOD IDEA?->NO! BAD IDEA! ABORT! ABORT!

Leave your comments & opinions! Thanks

This or That 25 Jan. 2011~Eva vs. Emma GGA ’11

Eva wearing Zac Posen

OR 

Calvin Klein

WHICH ONE LOOKS BETTER?

Both backs are terriby similar but I must say I love the construction on the Zac Posen number, however Emma did look very angelic yet seductive in this pale pastel pink Calvin Klein diddy. In my opion I would have to go with Emma al the way. Any other opnions out there?