Finding OUR Brand Identity
Classy, Feminine, Elegant, Sophisticated, Memorable
Who is 1930by ChrisJackson as a brand?
That is the question that should easily come to me, however I am struggling with this. I know so many aspects of who my market is in extreme detail, but branding ones self is a bit more difficult.
I’m starting this off by trying to find images that best describes the brand without words. Creating the imagery is the first & most important thing in my opinion since we now live such a digital era where we mostly rely on the physical/visual.
Doing some market research has helped me in coming closer to defining who we are as a brand. WHERE WE FIT IN. Under the picture are the words that kept popping up from the group of girls we questioned. This entire time the biggest fear that I’ve had was to become another “repeat-a-brand” & therefore was terrified of being identified as a Diesel type brand that showcases the party lifestyle as part of the brand.
After all, it is the impression that you, the consumer, have in mind when you think of this brands total personality (real and imaginary qualities and shortcomings). Our brand image will be developed over time through advertising campaigns etc with a consistent theme, and will be authenticated through you, the consumers’, direct experience with 1930by ChrisJackson.
But for now, I’d like to get an idea of where to start and I can only get that with direct consumer interaction. YOUR OPINION DOES MATTER!!
What adjectives would best describe what we’ve shown you thus far?
Are the words under the collage accurate?
Are the image within the collage accurate? Do they relate to 1930 as a brand?
All help is appreciated!
**Don’t forget more pics can be found on our facebook page.**
❤ Chris J.
S/S 2012 Mini-Collection Coming soon!!
Here are a few of the looks I previewed at a concert in Brooklyn. The jewelry will be posted soon.
These are only a few of the pieces that premiered at the concert. All accessories worn were also made by 1930by ChrisJackson.
Please leave your feedback. It’s much needed & appreciated. 
Visit the Shop Page….New Things will be up soon!!
Click the Photo to Shop
Awesome new pictures every Thursdays featuring my
jewelry…..Don’t forget to visit the SHOP Page.
New things are in the works people!! Bigger & better
things are coming.
Lets Get excited!!
There will be more wonderful things coming for you guys. Keep the dream alive!!
Quote of the Day: 16 March ’11~Bruce Oldfield
“Fashion is more usually a gentle progression of revisited ideas.”~Bruce Oldfield
Bruce Oldfield OBE (born 14 July 1950) is a British fashion designer, best known for his couture occasionwear. He dresses Hollywood actresses, British and International royalty and European aristocracy; famous clients have included Sienna Miller, Barbra Streisand, Catherine Zeta-Jones, Diana Ross, Emmanuelle Seigner, Rihanna, Kelly Brook, Taylor Swift, Elizabeth McGovern, Rosamund Pike, Anjelica Huston, Faye Dunaway, Melanie Griffith, Charlotte Rampling, Jerry Hall, Joan Collins, Queen Noor of Jordan and Queen Rania of Jordan and Diana, Princess of Wales.
L’Histiore de Mode: Nouvelle Mode~Fabrican
In 2000 Fabrican patented an instant, sprayable, non-woven fabric.
Developed through a collaboration between Imperial College London and the
Royal College of Art, Fabrican technology has captured the imagination of designers,
industry and the public around the world. The technology has been developed for use
in household, industrial, personal and healthcare, decorative and fashion applications
using aerosol cans or spray-guns, and will soon be found in
products available everywhere.
The original idea of spray-on fabric came from Manel Torres’
work in the fashion industry. These photos capture the essence
of science and fashion in collaboration. Fabrican spray-on fabric
will liberate designers to create new and unique garments, offer a
carrier technology for delivery of fragrance or even medical active
substances, and allow the wearer to personalise their wardrobe
in infinite combinations. New textures and material characteristics are
a matter of adjusting chemistry. In addition to fashion, the technology is
opening new vistas, offering sprayable material for any application requiring a
fabric coating. The technology opens new vistas for personalised fashion,
allowing individual touches to be added to manufactured garments, or even impromptu
alterations. Garments could incorporate fragrances, active substances,
or conductive materials to interface with information technolgy.
After a decade of research, this futuristic
vision is taking shape.
Fabrican is a rare achievement in transforming a dream to practical realisation.
Through combination of clever exploitation of people’s immediate fascination with
the spray-on fabric, and Manel’s extraordinary ability to motivate multi-disciplinary
collaboration, Fabrican has brought interest and worldwide
media coverage.
Company History
- 1995 – 1997 Manel Torres conceives the idea for Spray-on Fabric whilst studying for his MA in Fashion Women’s Wear, Royal College of Art, London.
- 1998 – 2001 Manel Torres obtains his PhD for Spray-on Fabric at the Royal College of Art and has a patent filed for this technology. During his PhD research, his work was supervised by Dr Susannah Handley (Royal College of Art) and Professor Paul Luckham (Department of Chemical Engineering, Imperial College London).
- 2003 Manel Torres establishes Fabrican Ltd. with Professor Paul Luckham.
Aware of the slow process of constructing garments, Manel investigated novel ways to speed up this process. Manel’s foresight and vision led him to think of developing a material that would almost magically fit the body like a second skin and at the same time have the appearance of clothing.
The original concept was to utilise Spray-on Fabric in the fashion industry. However, the technology has the potential to revolutionise and enhance numerous market areas.
Fabrican is focused on the research and development of Spray-on Fabric which can then be used across a number of market sectors. Fabrican’s mission is to develop prototype products, in collaboration with leading industrial partners, leading to commercial exploitation by the partner.
Fabrican
Our technology can be used across many industries, positively impacting the lives of millions of people as well as the environment.
Fabrican Ltd. is a company exploiting inter-disciplinary research which links the subjects of science and design.
Our team is dedicated to meeting the needs of consumers with creative ideas and innovative products, through the development of new applications for Spray-on Fabric technology.
Our novel concepts are enlightening major worldwide manufacturers as to the huge potential which exists, through the successful branding of a product range.
Our underlying ethos is to produce concept products which are market leaders, through scientific research and development for future markets.
Fabrican in Action
In the science lab
On the Runway
Couture in a Can
I still can’t tell yet if it would be a good investment as a designer or a huge waste of money, time, & effort. LoL Who wears that out? Gaga? That’s it?!?
Don’t Forget the Shop page. The only way to keep the line going.
Navajo Bracelet,#SS11-53MHA-0SFH,$26
These are all my sample pieces. If you need something made in a specific size. Feel free to e-mail us, even if we’re sold out of one style we are more than happy to replicate another piece in the same likeness.** The Picture will take you to our shop page.
Don’t do your homework off my blog. Shop!! Thanks!
**All pieces are handmade, therefore not guaranteeing the same product each time. **
Sample Board for the Resort Collection….
Resort Sample Board.
Feel free to comment!! Opinions welcome!
MORENA PEREZ, has been announced WINNER!!
Congratulations to Morena Perez!! You won the first ever 1930giveaway jewelry contest! E-mail us at 1930bychrisjackson@gmail.com to claim your gifts.
Thank you ALL for participating in our first ever contest. Keep coming back for more contest where we giveaway jewelry, clothes, bags, & possibly SHOES!!
~Thanks~
Chris J.
Quote of the Day: 22 Feb. ’11~Sophia Loren
“A woman’s dress should be like a barbedwire fence: serving its purpose without obstructing the view.”~Sophia Loren
In 1962, Loren won the Academy Award for Best Actress for her role in Two Women, along with 21 awards, becoming the first actress to win an Academy Award for a non-English-speaking performance. Loren has won 50 international awards, including two Oscars, seven Golden Globe Awards, a Grammy Award, a BAFTA Award and a Laurel Award.
ALMOST THERE!! 1930 VIEWS CONTEST CLOSING SOON!!
CLICK PHOTO FOR DETAILS.
ONCE THE SITE VIEW IS AT 1930 CONTEST IS OVER!
ENTER FOR YOUR CHANCE TO WIN FREE JEWELRY DESIGNED BY US UNDER OUR SHOP PAGE.
**More contests coming soon!**
