Fashion Blog site about my line & opinions

Mood Boards

Finding OUR Brand Identity

Classy, Feminine, Elegant, Sophisticated, Memorable

Who is 1930by ChrisJackson as a brand?

That is the question that should easily come to me, however I am struggling with this. I know so many aspects of who my market is in extreme detail, but branding ones self is a bit more difficult.

I’m starting this off by trying to find images that best describes the brand without words.  Creating the imagery is the first & most important thing in my opinion since we now live such a digital era where we mostly rely on the physical/visual.

Doing some market research has helped me in coming closer to defining who we are as a brand. WHERE WE FIT IN.  Under the picture are the words that kept popping up from the group of girls we questioned. This entire time the biggest fear that I’ve had was to become another “repeat-a-brand” & therefore was terrified of being identified as a Diesel type brand that showcases the party lifestyle as part of the brand.

After all, it is the impression that you, the consumer, have in mind when you think of this brands total personality (real and imaginary qualities and shortcomings). Our brand image will be developed  over time through advertising campaigns etc with a consistent theme, and will be authenticated through you, the consumers’, direct experience with 1930by ChrisJackson.

But for now, I’d like to get an idea of where to start and I can only get that with direct consumer interaction. YOUR OPINION DOES MATTER!!

What adjectives would best describe what we’ve shown you thus far?

Are the words under the collage accurate?

Are the image within the collage accurate? Do they relate to 1930 as a brand?

All help is appreciated!

**Don’t forget more pics can be found on our facebook page.**

❤ Chris J.


Black Magic Women: Muses

Muses are something that every designer has, whether it is in

nature, a person, architecture, literature, or art. It’s your

inspiration of sorts. In Greek mythology muses are the nine daughters

of Mnemosyne and Zeus who inspire the creation of literature and

the arts. They were considered the source of the knowledge, related

orally for centuries in the ancient culture, which was contained in

poetic lyrics and myths. The compliment to a real woman who

inspires creative endeavor is a later idea. When I design I imagine

my muse as a woman and I ask who she is, then I think about what

person/character or celebrity embodies the spirit of the current collection.

And, since my spirit is always torn between the old, or vintage if you will, and

the new; the interesting; the tinge of 80s rock glam, my muses come from all

over time. A style whirlwind mash-up (“What did you say? Leather doesn’t go on

lace…what??”,”The harsh & ruff doesn’t go with soft & frilly?”

Johnny are you queer boy?).

A company’s archetype should have a lot to do with who their

muses are. Sometimes the “face” of the brand is usually the muse

in today’s society. Often times being celebrities or models, which makes

it a little easier to choose them as muses because everybody usually knows

who they are.

The 1930by ChrisJackson “woman” is sort of like a Succubus or a Femme

Fatale (yeah that sounds waaay sexier than Succubus, but you get the point): mysterious,

seductive, irresistible, desirable, a little dangerous, a seductress, an enchantress,

a woman whose charms ensnare her lovers in bonds of irresistible desire,

often leading them into compromising, dangerous,

and deadly situations.

In order for me to get all of that I pull from different places & eras

(Mostly Old Hollywood & the 80s)…..almost like I’m Dr. Frankenstein

building my perfect woman by using different characters (a.k.a celebrities)

because of either their music or roles they’ve played in movies.

IGOR, PULL THE SWITCH!!!!!!!!!!!!!!!…………….

……………………..IT’S ALIIIIIVE!!!!

These are the women who inspire me,  GO FIND YOUR OWN!  🙂

~Seriously~


New Page! Spring/Summer Mood Board

COME CHECK OUT THE NEW SUBPAGE TO

THE MOOD BOARD PAGE.

LET ME KNOW WHAT YOU THINK.

IT’S A LITTLE  FAIRYTALE A LITTLE

MURDEROUS. CLICK THE

PICTURE ABOVE.


New Mood Board UP!! For my MENS S/S ’11 Inspiration~Comment.

The Dominant Submitter pt.1

is

NOW HERE!!

 

CHECK OUT THE NEW ENTRY TO THE MOOD BOARDS PAGE!!!


S/S ’11 MENS~DOMINANT SUBMITTER

INSPIRATION BOARD. CLICK HERE OR CLICK THE ABOVE PHOTO

 

 

 

Thank you please leave your comments
&
Ratings!!

TO BE TAKEN DIRECTLY TO THE POST.