Fashion Blog site about my line & opinions

L’Histoire de Mode~Japanese Street Fashion pt.1

This is going to be a three part history series for the next few days in which I will go over the main branch, Japanese Street Fashion, then move onto Harajuku Fashion & then onto Lolita Fashion.


Japanese Street Fashion Collage


The Beginning:

Japan began to emulate Western fashion during the middle of the

19th century. By the beginning of the 21st century it had altered into

what is known today as ‘street fashion’. The term ‘street fashion’ is

used to describe fashion where the wearer customizes outfits by

adopting a mixture of current and traditional trends. Such clothes

are generally home-made with the use of material purchased at stores.

At present there are many styles of dress in Japan, created from

a mix of both local and foreign labels. Some of these styles are

extreme and avant-garde, similar to the haute couture seen

on European catwalks.

The rise and fall of many of these trends has been chronicled by Shoichi

Aoki since 1997 in the fashion magazine FRUiTS, which is a notable magazine for

the promotion of street fashion in Japan. More recently, Japanese hip-hop,

which has long been present among underground Tokyo’s club scene, has influenced

the mainstream fashion industry. The popularity of the music is so influential that Tokyo’s

youth are imitating their favorite hip hop stars from the way they dress with over-sized

clothes to darkening their skin with ultraviolet rays, usually done by tanning.

Many Japanese youth believe that tanning or being darker is a freedom of expression they

are unable to experience in their circumscribed social role as ‘Japanese’. The idea

of darkening one’s skin to more closely resemble an American hip-hop star or

ethnic group may seem like a fad, but this subculture, the black facers,

do not particularly set themselves apart from many other

sub cultures that have emerged as a result of hip hop.


The motives driving the pursuit of fashion in Japan are complex.

Firstly, the relatively large disposable income available to Japanese

youth is significant. Many argue this was made possible through youth

living at home with their parents, reducing living expenses. In addition,

the emergence of a strong youth culture in the 1960s and 1970s that

continues today (especially in the Harajuku district) drives much of

the striving for new and different looks. The rise of consumerism to an

important part of the “national character” of Japan during the economic

boom of the 1980s and even after the bubble burst also contributes

to the feverish pursuit of fashion. These factors result in the

incredibly swift turnover and variability in styles

popular at any one time.


Japanese Street Fashion:

If you like this post, then come back tomorrow for Part 2: Harajuku Fashion.

Please rate & comment so I know how I’m doing and what you like to see.

Thanks for coming.

5 responses

  1. I Love the way they dress.

    January 30, 2011 at 6:16 pm

    • ME too That’s where I get tons of my inspiration from. It’s so cool because they are so fee & fun loving.

      January 30, 2011 at 7:51 pm

  2. Great post Chris! Looking forward to parts 2 and 3!

    January 30, 2011 at 6:17 pm

    • Thanks!! I am so glad you came by. Yeah my sister is a big Japanese fashion freak LoL, that’s how she designs her line, along the Lolita style

      January 30, 2011 at 6:49 pm

  3. We love the in depth look at the fashion trends of yesterday & today in the Japanese Culture. When all is well for Japan, We plan on visiting for the strict reason of fashion exploration. Fashion is one of our favorite ways to learn about a particular culture and geographic location. Peace and Blessings for Japan.

    March 16, 2011 at 5:02 am

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