L’Histoire de Mode~ “The Father of Haute Couture” pt. II
Much of his work is associated with the movement to
redefine the female fashionable shape, removing
excessive ruffles and frills and using rich fabrics in
simple but flattering outlines.He is credited as the first
designer to put labels onto the clothing he manufactured.
Worth gave his customers luxurious materials and
meticulous fit. Rather than let the customer dictate
the design, as had previously been dressmaking practice,
four times a year he displayed model dresses at fashion
shows. His patronesses would pick a model, which
would then be sewn in fabrics of their choice and
tailored to their figure. Worth became so popular
that he had to turn customers away. He was the
first courturier and considered more of an artist
than an aritsan. Worth and Bobergh shut down
during the Franco-Prussian War and re-opened
in 1871, without Bobergh, as the House of Worth.
He left the business to his sons, one, Gaston, of whom is
the Founder of Chambre Syndicale de la Haute Couture.
The House of Worth eventually closed in 1956 after
taken over by Jeanne Paquin.
House of Worth also had a
successful line of make-up
and perfumes, some
can be found